The Power Full® Playbook

Modeled on soccer. Informed by neuroscience. Rooted in business acumen.

Soccer: A tangible example of how to get into flow.

The game play is designed with structure and flexibility.

Everyone is aligned around a singular goal.

Players have clear roles that adapt on the fly.

Interdependencies among positions are clear.

Guiding principles govern the action in the moment.

Practice doesn’t make perfect.

Practice makes permanent.

No one builds muscle memory by thinking or talking about it.

It’s all about the reps.

The Power Full® Playbook uses the neuroscience of team sports to develop the mindsets and skillsets of collaboration.

  • Systems Thinking: Seeing the parts, the whole and the connections - all at the same time.

  • Self Regulation: Staying calm, cool and collected to improve decision-making and increase logic.

  • Situational Awareness: Being able to read the landscape and make decisions quickly.

  • Language Reconditioning: Using words to create more productive dynamics with others.

  • Pattern Resetting: Dispelling beliefs from the past that are counterproductive in the present.

  • Vasopressin Bonding: Building trust and loyalty by problem-solving together.

  • Repeated Practice: Acting into a new way of thinking until it wires in to become automatic.

Developed and tested in real work environments.

The Power Full® Playbook has been proven to drive results in a wide variety of contexts:

  • Public companies in the Fortune 100, Fortune 500 and Fortune 1000.

  • Educational organizations at the K-12 and university levels.

  • Early-stage funded tech startups.

  • Privately held companies.

Hi. I'm Jennifer Crews.

I have spent over 30 years developing and executing strategies in a wide range of business environments — from Fortune 50 corporations to mid-size private companies to early-stage startups. For the first half of my career I was in-house, running multimillion-dollar projects and product lines. The back half was as an objective advisory, helping CEOs, executives, and leadership teams turn a good strategy into real results.

Across all of it, one thing kept proving true: A great strategy isn't enough. Even the best plan falls apart if the team can't work well together. Strong collaboration is harder than it looks. It often feels like it happens by accident. And the faster business moves, the harder it gets.

I found myself repeatedly referencing my experience as a soccer player, captain and coach to help people understand what strong collaboration looks — and feels — like. The strategies and skills of soccer provide a perfect analogue for how to execute well as a unified group. And the athlete's mindset fosters accountability, strong communication, and continuous improvement.

So I created the Power Full® Playbook: Everything I know about business, soccer, and the neuroscience of interpersonal dynamics, integrated into a simple, actionable game plan that any team can use to work better together — and win. And when it clicks, a team gets in the zone — the right things just happen, and a group of individuals works as one unit to deliver more results with less effort.

In business, sometimes we make things harder than they need to be. I would love to help you make things easier by teaching your team to execute seamlessly and win together.

Let’s talk.

The Power Full® Playbook is the simple, actionable game plan that increases your team’s capacity.

More results.

More wins.

More fun.